The term ‘carbon footprint’ has definitely been the eco-buzzword of 2010 — and probably the three years before that. But one shoe manufacturer has taken the term to the extreme, creating a shoe that takes every stage of the shoe’s life into consideration.
This means that each shoe’s carbon footprint is as small as possible.
Cushe, a shoe brand best known to the extreme sports community, has introduced a footwear line called C.L.I.M.A.T.E, that ‘Contains Low Impact Materials and Thinking Environmentally’ (hang on, something doesn’t quite work there, but let’s not dwell).
Instead of arriving in a multitude of cardboard, paper and plastic packaging layers, the shoes come strapped together with a reusable rubber C.L.I.M.A.T.E band that can be used round your wrist to show your support for the cause.
The shoe itself can be folded into several different styles, making them just as suitable for a holiday on the beach as they are for a trip around town.
If you want to grab a pair, you can buy them from www.cushe.com from February, priced from £50. (Check out the video to see the shoes up close).
The only thing it seems they didn’t consider was the carbon footprint of the person buying the shoes, but that’s possibly taking the concept a bit too far.
Let’s hope all those snowboarders offset their flights.