London shop Lazy Oaf is famous for its bright pop graphic T-shirts, reversible sweats and kooky accessories collections. The company is driven by original illustrations, graphics and drawings that feature heavily in the apparel, paper goods and accessories in stock.
The East London-based creative label was started by Gemma Shiel back in 2001 with hand-screen printed tee’s and a market stall in East London. All Lazy Oaf products are designed in house by Gemma and the Lazy Oaf team from the Oaf HQs in London’s Shoreditch.
With cult status in design-led countries like Japan and Italy, Lazy Oaf is a great little shop full of original design and quirky, individual products that encourage you to be creative the Slow Life way by writing letters, sending cards and customising your stuff.
Once you’ve seen their sausage roll tape, cup cake stationery and ‘I love you nearly as much as crisps’ cards you will wonder how you’ve ever coped without them.
Lazy Oaf
Kingly Court, Carnaby Street
London W1B 5PW
Nearest tube: Oxford Circus
image: wherethelovelythingsare
