Here at jorgandolif.com we champion Slow Fashion, Slow Home and Slow Design generally. As well as artfully crafting (ahem) this Slow Life magazine, we make cool bicycles that will grow old and more beautiful with you, and we love other stuff designed to do the same.
London shopping mecca Selfridges has picked up on this vibe with the launch of the Forever Shop, a specially curated pop-up space bringing together pieces that the design royalty believe will stand the test of time, from Levi’s 501s to Cartier bracelets.
The room has been curated by the department store’s creative director Alannah Weston, Elle Decoration Editor-In-Chief Michelle Ogundehin, and British designer Sir Paul Smith.
The concept is that we learn to treasure beautifully made items that are best in class and worthy of looking after and handing on to our kids. It’s the opposite of buying into cheap and disposable fast fashion and fast design, and a philosophy that we fully support at jorgandolif.com.
We think it’s particularly fitting that the space replaces the store’s Wonder Room, which stocked ostentatiously expensive fripperies such as one-season handbags at the price of a developing nation’s GDP.
Vogue UK’s pick of the pieces in the Forever Shop include an Alexander McQueen scarf, a Burberry trenchcoat, a Repetto ballet pump, a Christian Louboutin high-heeled shoe and a Cartier bracelet.
Sir Paul Smith has handpicked a collection of books including a focus on the Bauhaus movement and D.H.Lawrence’s “Lady Chatterley’s Lover”.
Meanwhile. New York-based fashion blogger Ari Seth of Advanced Style has been commmissioned to photograph the Forever Room as well as timelessly stylish folk passing in and around the shop. Ari’s photo above can be seen on his blog right now, along with other inspirational images of ageless chic, and an exhibition of his work hangs instore.
Hurry down to Oxford Street as the space closes on August 15. Boo!
Photo: Ari Seth
