Slow life, slow gear, so Howies

Saturday, March 27th, 2010
Slow life, slow gear, so Howies

From the company all about Slow Life comes a wonderful tee for warm weather and gleeful celebrations.

Howie’s Slow Down t-shirt in either colours banana or white is a great way to get the Slow Life message to all your friends and to any glum-looking stranger charging down the street, with the personality of the Slow Movement, the snail.

jorg&olif has always loved the slogan tees that Cardigan Bay label Howies has produced onto organic cotton, such as “Shop Local”, “Breathe Some Fresh Air”, the men’s fabulous cycle chic “Ride like the wind”, and the children’s tractor picture with the caption “Return to simple” but this is the sweet, natural icing to its collection.

If you are looking for a garment with guarantee, then consider the brand’s Hand-Me-Down range with its women’s and men’s jackets, and hardy canvas bags that turn mass production on its head. Guaranteed to last for a minimum of ten years, utilising durable fabrics these garments are designed carefully and that won’t lose their aesthetic appeal  over time. “These products have been made to last. So that one day you can hand them down to someone else. And they can carry on their little journeys.”

Howies also recently took a visit to the little town twinned with Cardigan. Called Trevelin in Patagonia and based in the foothills of the Andes mountains, back in the 1800s a small group of people travelled over 8,000 miles by across the sea and arrived in Wales. This is what has inspired its latest catalogue full of wonderful photography.


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Jen Marsden is a respected eco lifestyle commentator who regularly writes on fashion, beauty, homes and family. Jen is currently Editor of, the leading daily eco glossy. She is also a regular contributor at Sublime magazine. An organic advocate, she is Chair of the Health Products Standards Committee at the Soil Association, the UK membership charity that promotes sustainable food and farming through the use of local, seasonal and organic systems. A keen traveller, she has lived abroad and worked on various charitable and sustainable business projects in India and Kenya. Jen was recently recognised in the Future 100 Young Entrepreneur 2009 Awards. Jen’s former roles have included Editor at New Consumer magazine, and Home & Lifestyle Editor at Green Guide. Jen is the author of Green Guide for Weddings, published by Markham Publishing.
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