Rainwear is, of course, a necessary evil for many people on the urban landscape, whether pedestrian or cyclist. As opposed to the many silly ‘cycling fashion products‘ out there, rainwear is actually something that people quite often need.
Emma Jorn is a Danish designer and she set out to give urban rainwear a serious and elegant makeover. The first stop on the journey was this rain ‘dress’ was inspired by the classic sou’ wester raingear material and many of the unique rainwear ensembles in Japan. This really taking rainwear to the next glamour level and it fits well into Slow Life. No more sprinting through the rain, seeking cover. Waltz right through it, darling. In style.
Considering the fact that cycling in skirts or dresses is as easy as ringing a bicycle bell, this outfit could be the perfect solution to spring/summer/autumn downpours. The front is designed longer than the back, just in case you hop up onto a bicycle, so that your thighs stay dry. Sweet little detail.
Another creation from Emma’s hand is the basket and hand cover, inspired by the bicycle culture of Japan and given a Nordic workover. The bicycle basket is a permanent fixture in cities like Copenhagen and is an extension of your handbag. Emma combines the basket/hand cover with a simple, elegant top to ward off pesky summer showers.
Here’s Emma in a photo shoot for Cycle Chic.
Last but certainly not least is this brilliant buddy raingear set with room for three good friends. Perhaps a bit tricky on bicycles but perfect for the summer music festival season. The famous Roskilde festival, or even Glastonbury in England, should be selling these during their notoriously rainy festivals.
All in all, Emma’s designs convey the basics of Danish and Scandinavian design: simplicity, functionality, informal elegance and a respect for materials and resources.
Check out her website at www.emmajorn.dk
